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Apple TV+ estimated to be a $9 billion business by 2025

By Cookie Monster - on 25 Oct 2019, 12:00am

Apple TV+ estimated to be a $9 billion business by 2025

Apple TV+ will launch in Singapore on 1 November. <br>Image source: Apple

As Apple prepares to launch Apple TV+ next month, Morgan Stanley analyst Katy Huberty shares her predictions on the future of the video streaming service. 

According to Huberty, Apple TV+ is estimated to boost the company’s services business by 20% next year and could grow into a $9 billion business by 2025 even if only one out of 10 Apple user subscribes to the service.

With an attractive price point at $4.99/month, and wide initial distribution to the Apple installed base via the bundled free year offer, we estimate ‌Apple TV‌+ can become a $9B revenue business with 136M paid subscribers by FY25, assuming just 1 in every 10 Apple user pays for the Service by FY25.

Apple TV+ is launching in over 100 countries on 1 November. Priced at S$6.98/month, it will be available on the iPhone, iPad, iPod Touch, Mac, Apple TV and other platforms. Since 10 September, customers who buy any iPhone, iPad, iPod Touch, Mac or Apple TV  will enjoy one free year of subscription. 

Source: CNBC via MacRumors

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