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As the market for true wireless earbuds grow, Apple's share is down to one-third

By Kenny Yeo - on 28 Aug 2020, 9:29am

As the market for true wireless earbuds grow, Apple's share is down to one-third

A report says that Apple's is losing its grip on the fast-growing market of true wireless earbuds.

Apple's share of the market was nearly half in 2019. And even though Apple is expected to ship even more AirPods this year – an estimated 82 million units, up from 61 million – numbers from Counterpoint Research show that its share of the market will drop to around 35% this year.

This is inevitable given that rivals have all hopped aboard the true wireless earbuds bandwagon. Samsung, Google, and Microsoft all have true wireless earbuds of their own.

Samsung, for example, is expected to ship double the number of true wireless earbuds – from 8 million to 17 million.

(Image source: Counterpoint Research)

Traditional audio brands have also jumped aboard, including Sennheiser, Sony, Shure, and Klipsch.

But most of all, it's because of the deluge of cheaper alternatives that have flooded the market from the likes of brands like Xiaomi, Vissles, Soundpeats, and many more – just search for true wireless earbuds on Lazada.

Even so, AirPods have proven to be remarkably affordable for Apple. Last quarter, its wearables division, which includes AirPods and Apple Watch, raked in over US$6 billion.

According to rumours, Apple will unveil its third-generation AirPods in the first half of next year.

Source: Bloomberg