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Apple sold more watches in the last quarter than the entire Swiss watch industry combined

By Kenny Yeo - on 7 Feb 2018, 11:06am

Apple sold more watches in the last quarter than the entire Swiss watch industry combined

(Image source: Apple)

Still skeptical about the success of the Apple Watch?

According to research firm Canalys, it estimated that Apple shipped about 18 million Apple Watches in total in 2017.

That's peanuts compared to the number of iPhones shipped, but it marks a 50% increase over the roughly 12 million units Apple shipped in 2016.

Apple did not reveal exactly how many Apple Watches were sold, but Tim Cook did say in Apple's last earnings call that the Apple Watch enjoyed 50% growth in revenue and units for the fourth quarter in a row.

More impressively, IDC said that Apple shipped more watches in Q4 2017 than the entire Swiss watch industry combined.

Apple shipped an estimated 8 million units in Q4 last year, whereas the Swiss watch industry shipped a total of around 6.8 million watches in the same time period.

The Federation of the Swiss Watch Industry also said that the Swiss shipped about 24.3 million watches in total in 2017, so Apple's 18 million in 2017 isn't that far off.

Of course, the thing about the Swiss watch industry isn't all just about numbers. They typically ship fewer but higher value watches. But it is remarkable to see that in terms of volume, Apple's output alone matches that of one of the great watch-producing countries in the world.

And as Apple introduces the LTE version of its Apple Watch Series 3 to more countries around the world this year, expect the Apple Watch to become an ever more important product for Apple.

Source: Macrumors

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