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Apple is not giving up on gaming, says it will take time to win developers over

By Kenny Yeo - on 8 Feb 2023, 10:15am

Apple is not giving up on gaming, says it will take time to win developers over

The latest 2022 MacBook Air is powered by Apple's new M2 chip.

Tim Millet, Apple's vice president of Platform Architecture and Hardware Technologies, and Bob Borchers, Apple's vice president of Worldwide Product Marketing, recently sat down with Tech Crunch to answer burning questions about the company's custom chips. 

One area that's of great interest to many casual Mac users is gaming. It's one of the biggest sectors in computing and one wonders if Macs will ever be able to rival PCs in this space, especially now that Macs are much more powerful machines thanks to Apple's custom silicon.

The pair admitted that there's more work that needs to be done with Millet saying:

Gamers are a serious bunch. And I don’t think we’re going to fool anybody by saying that overnight we’re going to make Mac a great gaming platform. We’re going to take a long view on this.

He said the crucial thing was to ensure that "the GPU toolbox was there" and that meant working closely with Metal (Apple's graphics API) partners. This ensures that developers will have a very natural time when it comes to porting games over to Mac.

Millet also said:

My team spends a lot of time thinking about how to make sure that we’re staying on that API curve to make sure that we’re giving Metal what it needs to be a modern gaming API. We know this will take some time. But we’re not at all confused about the opportunity; we see it. And we’re going to make sure we show up.”

Apart from making sure developers are supported, it's crucial also to make sure that the entire Mac lineup has very capable GPUs and to build up a strong installation base of such machines. Because until you do that, developers are not going to put the same kind of investment for Macs that they do for PCs.

In many ways, this sounds like a bit of a chicken and egg conundrum. Gamers won't come if there are no AAA games to play and developers won't take Macs seriously if there are not enough gamers using the platform.

The full interview is well worth a read especially if you are interested in Apple's work on its custom chips.

Source: Techcrunch

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