Apple said to be considering new pricing strategy for the iPhone 15
Apple is reportedly considering a major price cut for the iPhone 15.
The Apple iPhone 14 and iPhone 14 Plus.
Poor sales of the iPhone 14 and iPhone 14 Plus could force Apple to rethink its pricing strategy for the iPhone 15.
Tipster yeux1122 claims Apple is "seriously " considering a price cut for the iPhone 15 as sales of the iPhone 14 Plus are "far beyond" Apple's lowest projections. As it is too late to cancel plans for the iPhone 15, Apple is more likely to consider to lower the price for the iPhone 15.
The iPhone 14 and iPhone 14 Plus were not well-received by consumers from the start. Analyst Ming-Chi Kuo wrote in September that pre-orders were worse than the iPhone SE (2022) and iPhone 13 mini, with figures "significantly lower than expected". Bloomberg claimed in end September that Apple cancelled plans to increase iPhone 14 production as the anticipated surge in demand did not happen.
The Information reported in October that Apple is lowering production of the iPhone 14 Plus. At least one supplier in China had been asked to halt production immediately while the procurement team reassessed the demand. Display analyst Ross Young also joined in the chatter by claiming that panel shipments for the iPhone 14 Plus are expected to be close to zero in December.
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