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Apple’s iPhone strategy could change significantly from 2021

By Cookie Monster - on 4 Dec 2019, 1:00am

Apple’s iPhone strategy could change significantly from 2021

The Apple iPhone 11 Pro Max and iPhone 11 Pro.

With iPhone sales slowing down every quarter, Apple is believed to be taking a new approach to its iPhone release strategy. JPMorgan analysts claim in their latest investor note that Apple could change its iPhone release schedule to twice a year from 2021. 

It is said that this new schedule would help smoothen the traditional seasonality and give Apple more flexibility to update its products within a six-month frame to compete with other phone makers who release new devices throughout the year. 

"Based on our supply chain checks, we are expecting a strategic change in the launch cadence with the release of two new iPhone models in 1H21 followed by another two in 2H21, which will serve to smooth seasonality around the launch,” J.P. Morgan analyst Samik Chatterjee wrote.

In addition, the analysts also shared their prediction for the 2020 iPhone lineup. While most reports suggest that Apple is releasing three new iPhone models next year, JPMorgan analyst Samik Chatterjee claims otherwise. 

Based on information from channel checks, Chatterjee shared that there would be four iPhone models next year which include a 5.4-inch variant, two 6.1-inch variants and a 6.7-inch variant. The four models are also expected to sport OLED screens and support 5G connectivity. The higher-end models, presumably the 6.1-inch and 6.7-inch variants, are said to have “world-facing” 3D-sensing rear cameras for enhanced augmented reality applications. 

Source: CNBC via MacRumors

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