Obsessed with technology?
Subscribe to the latest tech news as well as exciting promotions from us and our partners!
By subscribing, you indicate that you have read & understood the SPH's Privacy Policy and PDPA Statement.
News Categories

Apple retail chief Angela Ahrendts to leave in April, Deidre O'Brien takes over

By Cookie Monster - on 6 Feb 2019, 10:26am

Apple retail chief Angela Ahrendts to leave in April, Deidre O'Brien takes over

Apple’s new Senior Vice President of Retail + People Deirdre O’Brien speaks to Apple employees on February 5, 2019. <br> Image source: Apple

Senior retail VP Angela Ahrendts is leaving Apple after five years. 

In a press release, Apple announced that Angela will depart in April for new personal and professional pursuits. Deirdre O’Brien, an Apple veteran who has three decades of experience working in the company, is taking over in an expanded role as senior VP of Retail + People. 

“People come to Apple to do the best work of their lives, and our retail teams show their passion every day, in every interaction, all around the world,” said Deirdre O’Brien, senior vice president of Retail + People. “It is the opportunity of a lifetime to work with, and learn from, such a talented, diverse and imaginative team. I am looking forward to this journey, and to continuing the important work of the People team in supporting all of Apple’s amazing employees.”

Ahrendts joined Apple in 2014 after leaving her role as CEO of Burberry. Her time in Apple is characterized by CEO Tim Cook as "a positive, transformative force, both for Apple's stores and the communities they serve". She introduced the concept of community spaces for Apple Stores, and rolled out "Today at Apple" for people to learn more about Apple products and connect with one another. Below is her reflection on her tenure at Apple: 

“The last five years have been the most stimulating, challenging and fulfilling of my career. Through the teams’ collective efforts, Retail has never been stronger or better positioned to make an even greater contribution for Apple,” said Angela Ahrendts, senior vice president of Retail. “I feel there is no better time to pass the baton to Deirdre, one of Apple’s strongest executives. I look forward to watching how this amazing team, under her leadership, will continue to change the world one person and one community at a time.”

Source: Apple