Apple reportedly wants price cuts for OLED panels from Samsung
Apple is reportedly negotiating with Samsung to reduce the price of its OLED panels for the 2018 iPhone lineup.
Accoding to DigiTimes, industry sources claim that Apple wants to lower the production cost of this year's iPhone models to boost sales. Samsung's monopoly over OLED panels in the industry is believed to be the main reason behind the iPhone X's exorbitant pricing and highlighted as one of the possible reasons for the sluggish sales of the iPhone X after the holiday season.
The sources added that Apple wants Samsung to lower the unit price of the OLED panels from US$110 to US$100. To make up for the price reduction, Apple would offer Samsung a larger order of up to 100 million OLED panels this year.
Two of three upcoming iPhone models are expected to sport OLED panels. Apple is also diversifying its suppliers for OLED panels; China's largest display manufacturer BOE, LG Display, Sharp and Japan Display are rumored to be competing for future iPhone OLED orders.