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Apple reportedly boosting iPhone orders by 30% in 2021 due to strong demand

By Cookie Monster - on 16 Dec 2020, 12:00am

Apple reportedly boosting iPhone orders by 30% in 2021 due to strong demand

Despite the ongoing Covid-19 pandemic, demand for the iPhone seems to be stronger than 2019. 

Several people familiar with the matter told Nikkei Asia that Apple has instructed suppliers to manufacture between 95 million to 96 million iPhones for the first half of 2021. This translates to a nearly 30% year-on-year increase. The increased orders include the iPhone 12 lineup, the iPhone 11 and iPhone SE.

"The planned production for the next quarter and the following quarter have been decided and the outlook is quite bright," an executive at a key Apple supplier told Nikkei. "The iPhone 12 Pro, and iPhone 12 Pro Max are especially stronger than we estimated, while the demand for iPhone 12 is in line with the forecast, but iPhone 12 mini is a bit sluggish," the person added.

The shortages of critical components such as power chips and LiDAR components could affect Apple's revised sales target. In addition, Apple is also believed to be facing supply issues with the Sony camera sensors according to an investor note by analyst Ming-Chi Kuo.

Apple has reallocated some components for the iPad Pros to the iPhone 12 Pro as demand for the Pro models is better than expected. The company also increased orders for the VCSEL chips for the iPhone 12 Pro.

Source: Nikkei Asia via MacRumours

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