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Apple Podcasts Subscription now available worldwide

By Kenny Yeo - on 16 Jun 2021, 11:10am

Apple Podcasts Subscription now available worldwide

(Image source: Apple)

During Apple's Spring Event, Apple announced big changes to the Podcasts app. Not only is the app getting a redesign, Apple Podcasts Subscription was also announced.

This will enable shows to offer premium subscriptions to their listeners in exchange for perks like ad-free listening, exclusive content, and early access to episodes. 

Apple Podcasts Subscriptions was supposed to launch sometime in May. But there was a delay because the company wanted to ensure "the best experience" is being provided to creators and listeners.

Now, it's finally here.

According to Apple, when listeners subscribe to a show, they automatically follow the show and the page is updated with a Subscriber Edition label so that they know they have access to exclusive subscribers-only content.

It's worth mentioning that podcasters are subjected to Apple's 30% commission rule, which means they only get 70% of the subscription that listeners pay.

Spotify is also making a big push in the podcasting subscription space but instead of having an in-app button where listeners can easily subscribe, podcasters on Spotify have to link out to an external Anchor page to pay and subscribe.

Source: Apple, The Verge

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