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Apple rumoured to cancel cheaper Vision Pro, and new Vision Pro 2 won't arrive until 2027

By Cookie Monster - on 28 Sep 2023, 9:33am

Apple rumoured to cancel cheaper Vision Pro, and new Vision Pro 2 won't arrive until 2027

You might have to wait 4 years for the next Apple Vision Pro model to launch.

Analyst Ming-Chi Kuo's latest research note reveals four predictions for the future of the Apple Vision Pro

For the current Apple Vision Pro, Kuo estimates the maximum production capacity to be in the range of 400,000 and 600,000 units. Earlier estimates indicated shipments of a million units for the Apple Vision Pro.

Recent reports indicate that a more affordable Apple Vision Pro model is in the works, but Kuo thinks the device has been cancelled due to costs. The highly advanced technologies and components required to power the device might be too expensive for Apple to offer a non-Pro model.

As for the successor of the Vision Pro, Kuo expects it to debut in the second half of 2027 at the earliest. If true, Apple will spend the next four years developing the next model while trying to convince the industry, developers and consumers that spatial computing is the next big thing.

This brings us to Kuo's final prediction, that Apple underestimated the time required for the Vision Pro to take off.

Ever since Apple showcased the Vision Pro at WWDC, it has faced a fair share of criticisms. Mark Zuckerberg does not think highly of the Vision Pro. And while the Vision Pro presents several interesting use cases, the hands-on experience with the device left us with mixed feelings. Though the hardware is unquestionably impressive, there is no single clear purpose or "killer app" at the moment. And for a product that's expected to cost US$3,499, that might be a hard sell.

Apple reportedly spent at least 16 years developing the Vision Pro and it is too early to conclude the product as a failure or flop. The Apple Watch, which was the last new product category that the company announced, took about three years to be a hit.

The first-generation Apple Watch wasn't groundbreaking, but Apple refined the wearable over the years and the user base grew significantly to over 100 million by Q2 2021. Will the Vision Pro headset follow in the footsteps of the Apple Watchl? Only time will tell.

Source: Ming-Chi Kuo via 9to5Mac

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