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Apple News+ off to a slow start, some publishers claim revenue is underwhelming

By Cookie Monster - on 1 Jul 2019, 12:00am

Apple News+ off to a slow start, some publishers claim revenue is underwhelming

Image source: Apple

Three months after launching Apple News+, the news subscription service is said to be going back to the drawing board.

Some publishers who spoke to Business Insider expressed their disappointment at Apple News as the subscription revenue was underwhelming based on two months of data after the trial ended. While Apple projected that publishers would get 10 times the revenue they made from Texture at the end of the first year, the revenue they are getting now is merely a fraction. 

It's one twentieth of what they said," the exec said. "It isn't coming true."

Other publishers also discussed workflow concerns about Apple News+. The magazine-centric layout is not optimized for news content and users were confused about the difference between free articles and the paid content in Apple News+. 

Apple reportedly told the publishers it is working on making the news subscription service more intuitive for users while addressing their concerns, but publishers feel that Apple News+ feels like an unfinished product. 

"I don't think they're putting their full effort behind it," one exec said.

Apple News+ is part of the company's new strategy to get users to pay for subscription to news, music and other products when iPhone sales are falling.

Source: Business Insider via MacRumors