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Apple Music dis-Connects artist pages

By Marcus Wong - on 26 Dec 2018, 3:19pm

Apple Music drops some Connect features

Apple has been revamping artist listings on Apple Music, but in doing so they’ve also removed one of its more unique features – the ability for artists to post directly on Apple Music Connect. This was a feature that added a social aspect to Apple Music, and was touted as allowing you to connect directly with artists.

However, it seems the feature hasn’t quite worked out as panned. After the initial flurry of activity at launch, many artists stopped posting, so a bulk of the content is still from when the feature first debuted. As a result, Apple has demoted Connect from being a dedicated tab in the Music app section to a section buried below music recommendations and personalized playlists in the For You section.

Here’s the official announcement that was sent out to artists notifying them of the change:

We’ve made a few changes to Apple Music that we’d like to tell you about.

We’re always looking for ways to enhance our focus on artists and help them better connect to fans. So we’ve given Artist Pages an all-new design and added new, personalized Artist Radio.

Today we’re streamlining music discovery by removing Connect posts from Artist Pages and For You. This means you’ll no longer be able to post to Connect as of December 13, 2018, but all previously uploaded content will still be searchable until May 24, 2019. You can still create Artist Playlists with the latest version of Apple Music.

Apple Music users will still be able to follow each other and share what they’ve been listening to via the listening history feature. And the Friends Mix feature which collates 25 songs that your Apple Music friends have been listening to into a playlist that refreshes every Monday is still going to be kept, so not all social features have been dropped completely.

Apple Music is typically updated at WWDC every year, so I guess we’ll have to wait to then to see if some new feature is coming up that will replace Connect.

Sources: Apple, 9to5Mac, TNW

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