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Apple to launch LCD iPhone model in multiple bright colors?

By Cookie Monster - on 15 May 2018, 10:09am

Apple to launch LCD iPhone model in multiple bright colors?

Besides a more affordable price tag and use of LCD panels, Apple could use color as a differentiator for the 6.1-inch iPhone model. 
 
Rosenblatt analyst Jun Zhang claims that Apple could launch the 6.1-inch LCD iPhone model in multiple colors such as blue, yellow and pink to differentiate itself from the other OLED models. The multiple color options could also appeal to a younger consumer segment. 
 
"Since Apple started to launch three new models every year, we believe the company needs to differentiate the designs of the LCD model from the two high-end OLED models," he comments. "One reasonable choice would be to add different colors."
 
Apple took a similar approach with the iPhone 5c in 2013 although sales did not take off as well as the company had expected. Looking ahead, Zhang also believed Apple would shift to a triple-lens camera module for the iPhone in 2019. 
 
Source: StreetInsider via 9to5Mac
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