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Apple iPhone 12 mini and iPhone 12 Pro Max launches in SG, telcos and customers rejoice

By Liu Hongzuo - on 13 Nov 2020, 3:35pm

Apple iPhone 12 mini and iPhone 12 Pro Max launches in SG, telcos and customers rejoice

(Middle) Mr Wang Wei Hong, the first Singtel customer to buy the iPhone 12 Pro Max 512GB in Pacific Blue, (left) Ms Gan Siok Hoon, MD of Mobile Marketing & Sales, Consumer Singapore, Singtel, and (right) Mediacorp 987 DJ, Joakim Gomez. Photo taken using iPhone 12. Image credit: Singtel.

Like the iPhone 12 and 12 Pro launch, Singtel launched the Apple iPhone 12 mini and iPhone 12 Pro Max to great fanfare and celebration. Incidentally, the first shopper in the queue was also the first Singtel customer to get the iPhone X back in 2017.

“Of the customers who registered their interest for the new iPhone line-up, more than half of them chose the iPhone 12 Pro Max. Its popularity was clear during pre-orders when one model was sold out in just two minutes. A high percentage of customers have also opted for our 5G NOW service which enables them to enjoy mobile speeds of beyond 1.2Gbps and get the most out of the advanced features of their new iPhones. To offer our customers a differentiated and ultra-fast 5G experience, we continue to expand our 3.5GHz coverage, with the latest area being Orchard Road," said Ms Gan Siok Hoon, Managing Director of Mobile Marketing & Sales, Consumer Singapore, Singtel.

Separately, Singtel placed 30 units of two-year contract iPhone 12 Pro Max at its mobile unmanned pop-up store, Unboxed. The mobile store is currently housed next to the Singtel retail outlet at Comcentre. Customers of any telco who did not pre-order in time are welcomed to purchase and sign-on a mobile plan with Singtel. According to Singtel, the shop still observes social distancing requirements, with a maximum of five patrons allowed into its automatic premises at any given time.

Image credit: M1.

M1 celebrated the launch of iPhone 12 mini and Pro Max by giving away hamper packs to two lucky M1 customers who were first in line to receive their pre-ordered devices at the M1 flagship outlet in Paragon, Orchard Road.

Mr Seo Jialiang, Jerald (right), lucky winner of the hamper with his purchased iPhone 12 mini. Image credit: M1.Mr Nigel Yee Wei Peng (left), collecting the lucky winner hamper for an iPhone 12 Pro Max purchase on behalf of Mr Yee Kwong Kin. Image credit: M1.

The hampers contained a host of electronic gadgets and accessories, including a Mazer fast-charging adapter, an Energea Fibratough anti-microbial USB-C to Lightning cable, a Mocoll tempered glass screen protector, and a Uniq Hybrid smartphone case.

Image credit: M1.

According to M1, the iPhone 12 Pro saw a 25% jump in orders within the first two weeks of launch through the orange camp, in comparison to 2019 iPhone 11 Pro.

M1 customers who sign up or re-contract for an iPhone 12 model with plan + $10 add-on or above will get to enjoy up to 6 months free 5G service with additional data of up to 100GB, along with a year-long free subscription to VIU.

Image credit: StarHub.

Over at StarHub, the telco delivered iPhone 12 mini and iPhone 12 Pro Max handsets to pre-order buyers.

In favour of social distancing guidelines, StarHub chose to deliver the latest iPhone 12 phones with an augmented reality (AR) thank-you video featuring the telco's top brass, which is similar in style to the iPhone 12 and 12 Pro launch back in October.

Image credit: StarHub.Image credit: StarHub.

“We have seen strong demand from customers for the new iPhone 12 line-up, with double-digit growth in pre-orders year-on-year. 5G is a demand driver, and we are pleased to enable all customers to automatically hop onto StarHub 5G - Singapore’s widest 5G network which has achieved 70% national coverage – at zero extra cost, with no pre-registration needed. Building on the warm customer response at the last pre-order and in appreciation for their support, we are delivering customers’ iPhone 12 Pro Max and iPhone 12 mini purchases with an immersive 3D “Thank You” video message powered by StarHub 5G and Augmented Reality,” said Mr Donovan Kik, Vice President of Mobile Marketing, StarHub.

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