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Apple hires former Microsoft exec to lead smart home efforts

By Cookie Monster - on 19 Feb 2019, 9:00am

Apple hires former Microsoft exec to lead smart home efforts

Image source: Sam Jadallah's LinkedIn profile

Apple is looking to beef up its smart home initiatives with the latest hire, Sam Jadallah.

Sources told CNBC that Jadallah joined Apple to lead its smart home initiatives. Jadallah updated his LinkedIn profile over the weekend after CNBC published the story. Jadallah indicated that he joined Apple earlier this month. 

Prior to joining Apple, Jadallah was the founder and CEO of Otto, a startup which made a $700 Wi-Fi and Bluetooth-enabled lock. Unfortunately, Otto was forced to suspend its operations four months after launching the lock as a buyer reportedly pulled out at the last minute. A bulk of Otto's early team was also said to be made up of former Apple employees. 

Jadallah also worked at Microsoft for 12 years and held the position of corporate Vice President. Other job experiences include being the managing director of Internet Capital Group, and co-founder and board member of Medio Systems,.

Apple’s hiring of Jadallah suggests that the company is getting serious about entering the smart home industry. It also recently acquired voice app startup Pullstring, which is critical for Apple if it wants to be a stronger player in the smart home market. Google and Amazon are currently ahead of Apple in the market with higher market shares and a wider range of smart home devices. 

Source: CNBC