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Apple expects sales of Mac and iPad to increase in Q3

By Cookie Monster - on 2 May 2020, 11:47am

Apple expects sales of Mac and iPad to increase in Q3

The Apple iPad Pro 2020 with the Magic Keyboard.

While wearables helped to reduce the impact of the Covid-19 pandemic on Apple's Q2 earnings, the company predicts iPad and Mac to contribute more in Q3. 

In an interview with Financial Times, Apple CEO Tim Cook and CFO Luca Maestri shared their thoughts on the changing consumer behaviour and spending habits during the coronavirus outbreak.

Cook expects stronger iPad and Mac revenue in Q3 as more people work and learn from home. Maestri thinks more people are accepting the reality that Covid-19 is not going away anytime soon and that led to a shift in consumer behaviour and spending patterns. 

They believe consumers are getting devices to work at home more, and hence iPad and Mac are going to see a revenue increase on a year-over-year basis in Q3. Maestri added that the company saw an increase in sales of the MacBook Air and iPad Pro towards the end of April.

As a result of this shift in consumer spending, Apple expects revenue from iPhone and wearables to drop in Q3. It will not be providing revenue guidance for Q3 as there is not enough visibility and certainity. 

Source: Financial Times via 9to5Mac