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Apple executive hints at new Mac Pro, says they remain committed to transition all Macs to Apple silicon

By Kenny Yeo - on 2 Mar 2023, 9:59am

Apple executive hints at new Mac Pro, says they remain committed to transition all Macs to Apple silicon

The current generation Mac Pro was unveiled at WWDC 2019.

In a recent interview with India Today, Bob Borchers, Apple's vice president of worldwide product marketing, reiterated the company's commitment to fully transition all Macs to Apple silicon.

Borchers said:

We have a clear goal to transition fully to Apple Silicon. We believe strongly that Apple silicon can power and transform experiences from the MacBook Air to all the way up to the Mac Studio. We've been very clear from the beginning that our goal is to take our entire product line to Apple Silicon. And that's something we intend to do.

Interestingly, Borchers mentions "all the way up to the Mac Studio" and not Mac Pro. However, he does not consider the Mac Studio to be a purely professional device and likened it to a larger and more powerful Mac mini with better I/O connectivity.

That said, there's a lot of chatter about a new Mac Pro and what form it might take. As great as Apple silicon is, it has one glaring shortcoming. Because of its unified memory architecture and how tightly everything is integrated, it seems unlikely that any Apple silicon-powered Mac Pro will have upgradeable memory at all.

And upgradeability is something that's high on every creative professional's want list. Those old enough to remember the very cool-looking cylindrical Mac Pro (introduced in 2013) will know that Apple got crucified for making the device difficult to upgrade.

Still, Borchers is bullish on Apple silicon and says that it gives Apple distinct advantages, so it will be very interesting to see how Apple attempts to get around this with a new Mac Pro.

Word on the street right now is that Apple could unveil a new Mac Pro in the next few weeks, perhaps around late March.

Source: India Today

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