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Apple dominates ultra-premium phone segment with 79% market share

By Cookie Monster - on 2 Jan 2019, 12:07am

Apple dominates ultra-premium phone segment with 79% market share

The Apple iPhone XS and iPhone XS Max.

The iPhone continues to dominate the premium smartphone segment according to the latest data from Counterpoint Research’s Market Monitor. 

While the overall phone market shrank 5% year-on-year in Q3 2018, the premium segment grew by 19% thanks to the launch of the iPhone XS/XS Max and new flagship launches by Chinese phone makers. 

In the US$400 - US$600 premium segment, Samsung is leading the pack with a market share of 25% while Apple is close behind at 21%. Huawei takes the third position with 17% while Vivo garners 10% market share. 

The next tier (US$600 - US$800) saw Apple claiming the top spot with 61% market share and Samsung at a distant 21%. The ultra-premium segment (US$800 or more) has Apple dominating at 79%. 

Overall, Apple captured 47% of the premium smartphone market while Samsung got 22% and Huawei at 12%. Sales of the iPhones performed well in North America, Middle East, Africa, Western Europe, China and Asia-Pacific markets. 

Source: Counterpoint Research via AppleInsider

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