Obsessed with technology?
Subscribe to the latest tech news as well as exciting promotions from us and our partners!
By subscribing, you indicate that you have read & understood the SPH's Privacy Policy and PDPA Statement.
News Categories

Apple diverting engineers to focus on services, some projects put on hold

By Cookie Monster - on 20 Feb 2019, 8:00am

Apple diverting engineers to focus on services, some projects put on hold

The recent new hires, the departure of several executives and company restructuring signal that Apple is looking at revenue growth beyond iPhone sales. The Wall Street Journal reports that these changes, which started last year, have left many employees concerned about the frequent leadership changes and shifts in priorities. 

Several projects are reportedly put on hold as Apple wants to give new managers an opportunity to reassess the priorities. In addition, Apple is said to have redirected the bulk of its engineering resources to the services business. 

Apple is rumored to be holding an event next month to launch a subscription news service and preview a video streaming service. These two upcoming service subscriptions are part of a bigger strategy to reduce reliance on the iPhone as sales of the phones are declining

There are also several leadership changes which include Siri’s VP Bill Stasior leaving his role, the departure of retail chief Angela Ahrendts, the promotion of Deirdre O’Brien to Head of Retail + People, and the hiring of former Google A.I chief John Giannandrea who will focus on long-term research. 

Apple is also making a major push into health with the hiring of ex-Mango CEO Jason Oberfest and prominent obstetrician Dr. Christine Curry. It is conducting a study with Johnson & Johnson to use the Apple Watch Series 4 for diagnosing stroke risk.

Source: Wall Street Journal via 9to5Mac