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Apple discontinues the iPod Touch, marks the end of the iPod brand

By Cookie Monster - on 11 May 2022, 9:50am

Apple discontinues the iPod Touch, marks the end of the iPod brand

Apple today announced it will discontinue the iPod Touch, which marks the end of the iPod lineup after 20 years.

Consumers can still purchase the iPod Touch on Apple's website, Apple Store locations, and Apple's authorised resellers while supplies last. The iPod Touch starts from S$299 (32GB) and comes in 6 colour options.

Greg Joswiak, Apple's senior vice president of worldwide marketing, says the spirit of iPod lives on across all the products from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad and Apple TV.

The first iPod was unveiled in October 2001 by Steve Jobs, who boasted that it could hold "1,000 songs in your pocket". Over the next 20 years, the iPod lineup expanded with different models including the iPod shuffle, the iPod nano, iPod classic and the iPod Touch.

Source: Apple

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