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Apple is currently the most preferred hearable brand in the U.S

By Cookie Monster - on 17 Mar 2019, 8:00am

Apple is currently the most preferred hearable brand in the U.S

The Apple AirPods.

Apple continues to dominate the wireless hearables market according to a consumer study conducted by Counterpoint Research. 

Based on the survey insights of over 200 respondents, Apple is currently the most preferred hearable brand in the U.S followed by Sony and Samsung. The respondents highlighted comfort and fit, ease of use and portability as the main reasons for choosing Apple. Though Bose ranked fourth in the list of most preferred hearable brand, it is the top preferred brand for audio quality and noise cancellation. 

Counterpoint Research claims that Apple sold over 35 million units of the AirPods last year, which accounted for almost 75% of the global market. It expects the upcoming AirPods 2 and other similar earbuds from other brands to boost market growth to 129 million units by 2020. 

Source: Counterpoint Research via 9to5Mac