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Apple is considering to delay the launch of its 5G iPhones

By Cookie Monster - on 26 Mar 2020, 8:24am

Apple is considering to delay the launch of its 5G iPhones

The Apple iPhone 11 Pro.

There may not be new iPhones this September if the latest report from Nikkei Asian Review is true.

Sources familiar with the matter told the publication that Apple is considering to possibly delay the launch of its new iPhones as the Covid-19 outbreak dampens global demand and disrupts the product development schedule. The launch is said to be delayed by months, and could possibly be postponed to 2021.

"Supply chain constraint aside, Apple is concerned that the current situation would significantly lower consumer appetite to upgrade their phones, which could lead to a tame reception of the first 5G iPhone," said a source with direct knowledge of the discussion. "They need the first 5G iPhone to be a hit."

Apple is reportedly monitoring the coronavirus outbreaks in the U.S and Europe, its two largest markets, and make a final decision in May at the latest whether to delay the launch of the new iPhones. While suppliers have not been officially notified of any change in production timeline, they believe a delay is inevitable.

"We have been notified to start shipping in big volumes to meet Apple's new product launch by the end of August, instead of like in previous years, when it would be sometime in June," said a supplier of components related to printed circuit boards. "The change was made very recently, and that could imply that the mass production of the phone could also be delayed for months."

Apple is rumoured to be launching four OLED iPhones this year. A new design, 5G connectivity and cameras are expected to be the key highlights of the new iPhones.

Source: Nikkei Asian Review