Obsessed with technology?
Subscribe to the latest tech news as well as exciting promotions from us and our partners!
By subscribing, you indicate that you have read & understood the SPH's Privacy Policy and PDPA Statement.
News
News Categories

Apple changes strategy for Apple Arcade, cancels development of some games

By Cookie Monster - on 2 Jul 2020, 12:00am

Apple changes strategy for Apple Arcade, cancels development of some games

Image source: Apple

Apple is adjusting its strategy for its gaming service according to Bloomberg. 

Sources familiar with the matter claim Apple cancelled development contracts with several game studios earlier this year due to the strategy shift. An Apple Arcade creative producer reportedly shared with the developers that the cancelled games lack the "engagement" that Apple is looking for. 

The iPhone maker is looking for games that will keep users hooked to its Arcade service beyond the free trial. It recently offered a second free trial month, which developers see as a sign that subscriber growth is weak or slow. 

Apple launched its gaming service in September 2019 for S$6.98/month with at least 100 new and exclusive games. Apple Arcade is part of the company's strategy to focus on its services business for revenue growth when hardware sales are declining.

Source: Bloomberg