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Apple believed to be working on US$99 AirPods Lite and new AirPods Max

By Cookie Monster - on 13 Jan 2023, 12:00am

Apple believed to be working on US$99 AirPods Lite and new AirPods Max

The Apple AirPods (3rd Generation).

The AirPods lineup might be updated with a more affordable model and the next-generation AirPods Max in the second half of 2024 or first half of 2025.

Analyst Ming-Chi Kuo claims mass production of the next-generation AirPods is likely to start in 2H 2024 or 1H 2025. The new AirPods would include the US$99 AirPods Lite and the new AirPods Max.

Kuo's claim is in line with what Haitong International Securities analyst Jeff Pu said last week. Pu also asserted that Apple has been working on the AirPods Lite which would be positioned as a "lower-priced product" to compete with the more affordable offerings from rivals.

Bloomberg reported a few days ago that no major update is slated for the AirPods lineup this year as Apple shifts its focus to the mixed reality headset.

Source: @mingchikuo via 9to5Mac

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