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Apple applies for trademarks ahead of mixed reality headset launch in 2023

By Cookie Monster - on 30 Aug 2022, 12:00am

Apple applies for trademarks ahead of mixed reality headset launch in 2023

Purported render of Apple's upcoming mixed reality headset. <br>Image source: Ian Zelbo

Apple has filed trademark applications for its upcoming mixed reality headset in a number of countries.

Bloomberg reports that Apple filed these trademark applications in the U.S, EU, U.K, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Urguay. The trademark applications cover the names "Reality One", "Reality Pro" and "Reality Processor". 

The names stated in the trademark applications are similar to the platform powering the headset. References to "Reality OS" have been found in the upload logs of the Apple App Store earlier this year.

Apple is expected to unveil the mixed reality in January 2023 with a price tag of at least US$2,000. Due to the premium price tag, analyst Ming-Chi Kuo estimates shipments of the device to be less than 2 million units for 2023. 

The mixed reality headset is rumoured to ship with two processors, two Sony 4K micro-PLED displays, and at least 6 to 8 optical modules. This will position the mixed reality headset as a perfect device for gaming, media and communication purposes. Besides using Memojis and SharePlay in FaceTime on the mixed reality headset, Apple is believed to be working with Hollywood to create content.

Source: Bloomberg via 9to5Mac

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