Apple announces the acquisition of classical music streaming service Primephonic
Apple announces the acquisition of classical music streaming service Primephonic
Apple announced that it has acquired classical music streaming service Primephonic.
The acquisition will bring about a significantly enhanced classical music experience with Primephonic playlists and exclusive audio content. In the next few months, Apple Music classical fans will have a dedicated experience such as better browsing and search features by composer and by repertoire, and detailed displays of classical music metadata.
Apple also plans to launch a dedicated classical music app next year. Primephonic will be taken offline from 7 September and is no longer available for new subscribers. Current Primephonic subscribers will get six months of Apple Music for free.
Source: Apple