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Apple acquires U.K startup to improve iPhone photography

By Cookie Monster - on 13 Dec 2019, 7:50am

Apple acquires U.K startup to improve iPhone photography

The triple-lens system on the Apple iPhone 11 Pro Max.

Apple has reportedly acquired U.K startup Spectral Edge for an undisclosed sum.

According to Bloomberg, filings made public in the U.K show that Apple corporate lawyer Peter Denwood was named a director of Spectral Edge while the startup's other advisors and board members were terminated. 

Spectral Edge uses machine learning to make smartphone phones sharper with more accurate colours. The AI technology, which can be applied via software or chips, takes an infrared photo and blends it with a standard photo to improve the quality.

Since Apple is already using AI to improve iPhone photography with Smart HDR, Night Mode and Deep Fusion, Spectral Edge's technology can continue to improve image quality on future iPhones.

Source: Bloomberg