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Analyst estimates there are more than 100 million Apple Watch users

By Cookie Monster - on 13 Feb 2021, 12:00am

Analyst estimates there are more than 100 million Apple Watch users

The Apple Watch Series 6 on the left, and the Apple Watch SE on the right.

There are more than 100 million Apple Watch users according to analyst Neil Cybart. 

Based on his estimates, Apple achieved this important adoption milestone in December 2020. This is approximately 10% of the iPhone user base. His data also reveals that 2020 saw 30 million new Apple Watch users, which nearly surpassed the number of new Apple Watch users in 2015, 2016 and 2017 combined. 

The Apple Watch is the fourth largest product category after the iPhone, iPad and Mac. Based on the current sales trajectory, he believes the Apple Watch installed base will overtake the Mac installed base next year. He cited four major reasons for the rapid adoption of the Apple Watch: 

  • Wearables fundamentals: Apple Watch is able to make technology more personal and carry out some tasks currently given to the iPhone and iPads.
     
  • Wrist appeal: The Apple Watch is a great device on the wrist for displaying snippets of information such as text, physical activity and vital signs.
     
  • The cool factor: The Apple Watch has been regarded by consumers as cool yet approachable, and has wide appeal across gender, age, occupation and social status.
     
  • Apple's ecosystem: The Apple Watch is one part of the much larger Apple ecosystem. It is able to work seamlessly with AirPods, iPhones and Macs.

Looking ahead, Neil Cybart believes the Apple Watch will assume more roles including identity checker, digital health purveyor, and a support device for face wearables. 

Source: Above Avalon

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