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AMD claims to be working on its own ray tracing technology in response to NVIDIA’s jab

By Wong Chung Wee - on 15 Jan 2019, 10:45am

AMD claims to be working on its own ray tracing technology in response to NVIDIA’s jab

(Image source: AMD)

According to PC World, AMD is working on its own ray tracing technology. In the transcribed interview with AMD CEO Dr. Lisa Su, she was reported stating AMD is working on its own ray tracing technology at both hardware and software levels. The company views this as a development of an ecosystem, not just a standalone technology feature.

AMD CEO Dr. Lisa Su held up a 3rd-gen AMD Ryzen desktop CPU at CES 2019. (Image source: AMD)

When NVIDIA launched their Turing-based GeForce RTX graphics cards, its main focus is their real-time ray tracing capabilities; however, the lack of supported game titles took the wind of the company’s sails. At CES 2019, it was reported that NVIDIA CEO Jen-Hsun Huang took a jab at AMD’s lack of ray tracing support and dedicated AI processors on the newly 7nm AMD Radeon VII, built on enhanced 2nd-gen AMD Vega architecture. In response, Dr. Su said that NVIDIA has yet to witness the true colors of their AMD Radeon VII, which is slated for launch in February this year.

(Source: PC World (1),(2))

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