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Amazon is heading into the fray once again with Prime Gaming

By Kenneth Ang - on 12 Aug 2020, 11:16am

Amazon is heading into the fray once again with Prime Gaming

Image: Amazon

After a rather disappointing entry into the video gaming sphere with Crucible, it seems Amazon is ready to give it another shot, albeit in a different way. 

Today, the company introduced Prime Gaming, which is essentially a refurbished version of Twitch Prime that allows members to enjoy tons of free content for their favourite titles each month, in addition to a rotating roster of games that they can claim and keep permanently.

August's roster of in-game content includes items for Grand Theft Auto OnlineRed Dead OnlineApex Legends, EA SPORTS FIFA 20League of Legends, and over 20 other titles across a variety of platforms. Additionally, SNK fans will be happy to know that a bunch of classics are available for free with this month's rotation, such as the SNK 40th Anniversary Collection, indie brawler Treachery in Beatdown City and good old Metal Slug 2

It's all about "expanding Amazon's entertainment offerings", says Larry Plotnick, General Manager of Prime Gaming, "“We’re giving customers new content that makes playing their favorite games on every platform even better. So no matter what kind of games you love, and no matter where you play them, they’ll be even better with Prime Gaming.”

Image: Respawn Entertainment

For existing Amazon Prime subscribers, it's easy to start - all you have to do is log in using your Amazon Prime account and you can get right into the action in no time at all. As for new and interested subscribers, you can opt for a 30-day free trial to see if you like what's on offer - don't worry, there are no strings attached if you choose to opt out in the end, so there's no harm giving it a go, right? 

From a more objective point of view, Amazon's efforts with regard to subscription services have indeed come a long way from 2016, when it started offering gaming-related benefits via the original Twitch Prime. Today, Amazon Prime's coverage spans a wide range of entertainment types, including TV, movies, music, and now gaming, so chances are the list will continue to diversify and grow with time, as long as they don't decide to "reenact" what happened with Crucible