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Amazon's wireless Echo Buds have Bose noise reduction technology built in

By Koh Wanzi - on 26 Sep 2019, 11:24am

Amazon's wireless Echo Buds have Bose noise reduction technology built in

Amazon Echo Buds

Amazon today announced a barrage of new Echo products, including the Echo Buds, a pair of true wireless ear buds powered by its Alexa smart assistant. On top of that, Amazon partnered with Bose to implement some active noise reduction (ANR) features – note, not noise cancellation – which helps shut out distracting background noises.

You can enable the ANR technology by simply double-tapping on the ear buds. This means you can easily switch to passthrough mode, which lets ambient noise in, should you need to hear your surroundings more clearly. That's somewhat similar to the Samsung Galaxy Buds' Ambient Sound feature, which also lets surrounding sounds in. 

With Alexa on board, you're also able to talk to the buds, which lets you do all the usual things like ask Alexa for the weather or simply pause and play your music. Alternatively, a long press takes you to your phone's native assistant, so you'll be able to talk to Google Assistant or Siri as well. 

In addition, the Echo Buds will offer three different ear and wing tip sizes – small, medium, and large – to provide a better fit for more people. 

Amazon Echo Buds

This is an important step for Amazon as it tries to bring Alexa outside of the home. The company joins Apple and Samsung in offering wireless ear buds that tap into their respective digital assistants, and they're all fairly similar. For example, the Echo Buds automatically pause music when you remove one bud from your ear, just like Apple's AirPods. However, the AirPods don't feature any noise reduction capabilities.

According to Amazon, the Echo Buds are also good for up to 5 hours of music playback on a single charge, or up to 20 hours if you have the charging case with you. 

The Echo Buds will cost US$129 when they release on 30 October this year, a pretty attractive price. They are already listed for pre-order on Amazon.

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