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Amazon acquires podcast network Wondery

By Kenny Yeo - on 4 Jan 2021, 9:27am

Amazon acquires podcast network Wondery

(Image source: Amazon)

Amazon has just confirmed it has acquired independent podcast network Wondery.

Wondery will join Amazon Music which has been ramping up its services recently. It launched an audiophile streaming service called Amazon Music HD last year and added podcasts last year in September.

Wondery is best known for true crime podcasts like Dirty John and was said to be in talks with both Apple and Sony over a possible purchase.

The price was not disclosed but Bloomberg and The Wall Street Journal both suggested that Wondery was worth between US$300 million and US$400 million.

The acquisition sets Amazon Music up for a battle with Spotify and Apple both of which have acquired a string of podcast networks.

More people have been listening to podcasts than ever. Even before the pandemic, podcasts have been enjoying a resurgence. 

According to Edison Research, there are now over 1.75million podcasts shows, which is up from around 550,000 in mid-2018.

Source: Amazon

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