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Ajoomma is the first Singaporean film to launch exclusively on Prime Video

By Hoots the Owl - on 24 Mar 2023, 12:41am

Ajoomma is the first Singaporean film to launch exclusively on Prime Video

Image Source: Prime Video

Critically-acclaimed Singapore film Ajoomma is making its way to Amazon Prime video on April 13, the first homegrown title to be exclusively available on the streaming platform in Singapore.

Touted as the first official Singapore-Korean co-production, Ajoomma is the feature directorial debut of Singaporean filmmaker He Shuming.

The film was selected by the Singapore Film Commission as the nation’s entry to the 95th Academy Awards (Oscars) in 2023 for the Best International Film category.

It also received four nominations at the 59th Golden Horse Awards, and won “Best Screenplay” at the QCinema International Film Festival and the “Audience Award for Best Film” at the Red Sea International Film Festival. In addition, veteran actress Hong Huifang clinched the “Snow Leopard Best Actress Award” at the 8th Asian World Film Festival.

Ajoomma follows the journey of Bee Hwa (Hong Huifang), a Singaporean middle-aged woman who has dedicated the best years of her life to caring for her family. Now widowed, with her grown-up son (Shane Pow) about to leave home, she is left to contend with a whole new identity beyond her roles of daughter, wife, and mother.

A solo trip to South Korea becomes a wide adventure for her, when she meets Kwon-Woo (Kang Hyung Suk), a young tour guide who can’t seem to get his life in order, and Jung Su (Jung Dong-Hwan), an elderly security guard. The trio embark on an unexpected roller-coaster ride, where hearts flutter and unlikely bonds are formed.

“Ajoomma is a film that was seven years in the making, inspired by my relationship with my mother and a phase of transition in life for the both of us,” said director He Shuming.

“The genesis of the film’s story was to explore the other side of the protagonist’s character, unbound by her motherly duties, and that it’s never too late to pursue your passions. I’m delighted that authentic Singaporean stories like Ajoomma will now be told to many more audiences within our borders and beyond."

Ajoomma will also be available on Prime Video in Malaysia and Brunei.

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