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Aftershock opens new flagship store at Suntec City with partner brands Omnidesk and Mash

By Kenny Yeo - on 21 Dec 2022, 2:45pm

Aftershock opens new flagship store at Suntec City with partner brands Omnidesk and Mash

Note: This story was updated with new photos and details from the official opening event on 21 Dec 2022.

Aftershock Flagship Showroom Suntec City. Image Source: Aftershock

Aftershock has just announced its first retail outlet at Suntec City. The new store will also be the brand's new flagship showroom.

Earlier this year, the brand announced Aftershock Endgame, a massive 41,000 sq. ft experiential centre located at the company's headquarters at B Central in Beedemeer.

Marcus Wee, Aftershock's co-founder said:

Creating our experiential space last year showed us that users loved an interactive experience that is less about sales and more about understanding the products they're trying and how it impacts their overall experience.

According to Aftershock, the new flagship "condenses and replaces AFTERSHOCK PC's former experiential space" and was designed "to further improve the Custom PC consumer journey."

The showroom is split into various experiential areas. You will first walk into the main PC and Notebooks Zone where you will be able to see Aftershock's wide range of case options and designs. Note only that, the company has also specifically designed it so that each PC in the stores is actually configured differently so you can have some hands-on feel for various specs from entry-level to enthusiast and pro-gamer, including flavours of the month, such as the AMD Ryzen 7000 CPU and Radeon RX 7900 GPU.

Besides their already impressive PC range, Aftershock is introducing Ultra-Labs to Singapore, which is a hyper-customisation service which basically allows you to design your entire PC as you would like it, from UV printing to laser cutting. Your imagination (and wallet) is literally the limit here, as evident by the ridiculous Haunted House Lego case build on display.

Close up of the Haunted House Lego PC

The other big change is that the new showroom will also feature partner brands Omnidesk and Mash too. Omnidesk specialty is height-adjustable work desks while Mash makes custom mechanical keyboards. 

The Omnidesk area will give you a good feel of the various desk options and materials, including trying out some of the newer products that Omnidesk is doing such as chairs.

The MASH area is dedicated to custom keyboards, and the showroom won't just let you try and buy existing models, you will be able to sit down and make your own too with some in-house guidance if you have the time and interest in this hobby.

By housing all these brands under one roof, customers will have a one-stop shop for building and designing their work and/or gaming space.

Besides Aftershock's own marquee brands, you will also be able to buy peripherals from ecosystem partners such as Razer and Logitech, as well as trying other third party solutions. There is a dedicated collaborative section in the store that Aftershock says will always have something new and fresh for visitors to try, such as this custom racing rig.

The new Aftershock Flagship Showroom will open its doors to public on 22 December 2022, 10am, and it's located at Suntec City Mall Tower 5 West Wing, #02-328/329.

 

 

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