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NEWS REVIEWS FEATURES

Sony's latest A7R IV in pictures

Nikon D850 vs. Sony A7R III: Speedy full-frame titans compared

30 Jan 2018

In Pictures: Sony’s latest megapixel behemoth – the A7R III

30 Nov 2017

Hands-on with the Sony A7S II and a quick look at the Sony RX1R II

19 Oct 2015

Mr Naoki Sekiguchi, Managing Director for Sony South East Asia was on hand to launch the A7R II.

First looks at the Sony A7R II updated

30 Jul 2015

It looks virtually identical to the A7R and the A7, but features completely different imaging performance.

Sneak Peek: The Sony A7S

23 Jun 2014

Hands-on with the Sony A7, A7R & RX10 (with SG Prices & Availability)

25 Oct 2013

The lenses are assembled in a dust-free Clean Room to ensure optimum quality. The camera body and other key parts are made in Thailand with the exception of the sensors - these are imported into STT-A for assembly from Japan. (Photo courtesy of Sony)

Visiting the Sony Factory in Thailand, Ayutthaya

16 Nov 2010

We had a closer look at the mirror that's in the cameras.

Sony's Translucent Mirror Technology Makes an Appearance

30 Aug 2010

Three lovely models show the A900s off to the media.

The Megapixel Monster Cometh - Sony Alpha DSLR-A900

21 Sep 2008

After more than a year, Sony steps up its Alpha digital SLR camera range with a mid-range 12.24MP contender, the A700. It should shortly retail at a recommended street price of S$2,199.

Sony's Mid-Range DSLR Launched - The Alpha A700

11 Oct 2007

Mr. Keiichi Ishizuka, Deputy Senior GM of Sony's AMC Division shared his insights and features of the Sony Alpha A700 DSLR.

Sony's Alpha Strike: Designing the A700

11 Oct 2007

The Alpha A100 - Sony's first Digital SLR (DSLR) camera and hopefully the start of many more to come.

Sony's Alpha Strike

6 Jun 2006