The Sony A7R is a full-frame mirrorless system camera with a high 36MP count with no optical low-pass filter.

The Sony Alpha SLT-A99 features a 24.3-megapixel full-frame CMOS sensor, a dual AF system with 19 + 102 points, and is capable of full HD 60p video recording.

Incorporating the Translucent Mirror Technology, the 16.1-megapixel A57 features high speed 12fps shooting, Full HD 60p recording and the new high-resolution Tru-Finder.

The 24.3MP SLT-A77 uses Sony's unique translucent mirror design, has a top burst shooting speed of 12fps, and shoots full HD videos in 50p and 25p formats. It also sports a 3-way tilt/swivel LCD monitor.

The Sony Alpha NEX-C3 sports a 16.2-megapixel APS-C sensor, a new 'Photo Creativity' interface, in-camera 'Picture Effect' with real-time preview, and multi-frame imaging techniques including 3D Sweep Panorama, Auto HDR and Handheld Twilight modes.