ASUS has announced the ROG Strix GeForce GTX 1080 Ti, a custom card that comes packed with aggressive factory overclocks and a new cooler design that promises improved thermal performance.

NVIDIA has quietly announced the Titan Xp, and it firmly wrests back the position of king of the hill for the Titan series of cards.

EVGA wants to get the ball rolling early with NVIDIA’s monstrous GeForce GTX 1080 Ti. The Founders Edition version of the card was announced just last week, and the company has already teased its own custom card in the form of the GeForce GTX 1080 Ti FTW3.