Today, ASUS announced two new smartphone models for their growing ZenFone series, the ZenFone 2 Laser with a camera assisted by laser autofocus, and the ZenFone 2 Go with a slim profile for portability and appealing aesthetics. We take a closer look.

Is the ASUS ZenFone Selfie just another selfie-centric smartphone? Contrary to its naming scheme, it is actually positioned to eclipse the recent ZenFone 2 series with an added dimension. Equipped with 13-megapixel cameras on the front and rear, can the ZenFone Selfie take on its immediate rival, the HTC Desire Eye and other selfie-centric/mainstream smartphones? We reveal all in this review!

ASUS is the latest smartphone brand to jump on the selfie bandwagon with the new ASUS ZenFone Selfie, which boasts front and rear 13-megapixel cameras, both with dual LED flash. The Selfie will be launching this Saturday for $399, but a special introductory price will be available until the end of the month! Full details inside

The ASUS ZenFone Selfie sports a 5.5-inch Full-HD IPS display, 3GB RAM, 32GB internal storage space with microSD expansion and a 3,000mAh removable battery.

DigiTimes reports that ASUS started generating profits from its smartphone business last month thanks to the shipment of over 1.5 million handsets. The momentum is expected to grow with the upcoming availability of the ZenFone Selfie and ZenPad tablets.

Learn more about the ASUS ZenFone Selfie's various selfie features, including the real-time beautification app, dual LED Real Tone flash, and the special "swing".

ASUS Chairman Jonney Shih explains to us the idea behind the ZenFone Selfie and also talks us through its key features, the highlight of which is its front and rear 13-megapixels cameras.

ASUS is set to announce a new member of the ZenFone family at Computex 2015, which is rumored to be the ZenFone Selfie with two 13-megapixel cameras, laser autofocus and dual-LED flash.