While the brand is well-established in the arena of home appliances, Philips has decided that gamers could use better looking, better specced, and better-designed video gaming tools.

Last year, Razer added customizable glowing LEDs to many of its products - keyboards, mice, even headphones (which you can't even see when you're wearing them). Now its back with the undeniable pièce de résistance: the Razer Firefly, a glowing mouse mat capable of displaying 16.8 million colors.