Product Listing

LG 42-inch LV3730 LCD TV - Smart Agent

By Andy Sim - 29 Apr 2011
Launch SRP: S$1499

Conclusion

Not Quite The Best of Both Worlds

Frankly, we started out with high hopes for the affordable and yet feature-packed LG LV3730. We were hoping it would fan consumers' lust with its eye-popping visual performance and captivating Smart TV perks. Alas, that wasn't quite the case, since it only met one of the criteria out of two. The 42-inch Full-HD display did offer engaging applications such as a useful pack of apps and a relatively user-friendly web browser. We cannot comment or criticize its application platform too much at this point, since its store (LG Apps) is unavailable to us as yet. Aesthetically, we doubt the LV3730 would stand out at any electronics store given its average dress code. However, we are not implying it's an ugly piece either, since it has a 30mm depth and practical design to shout about. The optional Magic Motion wand may appear like a gimmick to some, but it certainly helps with web navigation and its other Smart TV functions.

LG's latest edge-lit offering does not offer the best in picture quality, but it might sway consumers in its favor with its Smart TV features and dexterous media support. Do consider your priorities before you snag one!

At the connectivity end, the LV3730 proffers three HDMI offerings, an optical outlet, as well as an adequate bunch of analog inputs. We reckon there's little to complain about in this aspect for a mainstream LED-backlit TV. Visually, the HDTV is watchable if you do not possess a critical eye for compromised picture details. If you do, remember that this model requires in-depth calibration to obtain an ideal color accuracy. However, there's little we can do to fix its uneven LED illumination and black crush habits. If you are looking for a silver lining, perhaps you can take comfort in its decent motion handling plus ample media and 24p support. It's a pity LV3730's visual quality eventually let itself down in the end, given LG's attractive Smart TV package and laudable audio delivery.

The 42-inch LV3730 that we've reviewed here is priced at $1,499, although there are other sizes available as follows: 32-inch at S$999, 37-inch at S$1,399, 47-inch at S$2,299, and the largest 55-inch model at S$3,999. We have had our say. Now it is up to you to decide if the LV3730 is worthy of your hard earned greens. It's certainly not the easiest of decisions as it's not the most affordable, nor does it perform great, but it has excellent features and is easy to use.

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8.0
  • Design 8
  • HD Performance 7
  • SD Performance 8
  • Features 9
  • Value 8
The Good
Decent motion processing
Pristine audio quality
Useful Smart TV features
The Bad
Inconsistent backlighting
Average contrast levels
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