We're not going into the ethical debate on whether Gizmodo was in the right or wrong for paying for the prototype iPhone, but the fact that they paid
US$10,000 US$5000 means a great deal of money for the "lucky" finder. It also seems that Engadget may have passed on paying that amount. It also seems like it may be worth Gizmodo's cash, as they have secured more than 2.5 million page views on the feature alone. Whether they will be blacklisted from future Apple events though seems to be a likely outcome, given Apple's huge penchant for secrecy.
edibleapple.com - Now word is leaking out that Gizmodo paid a cool 10 grand for the iPhone prototype, which all things considered, seems like a bargain given Apple’s typically tight rein on product leaks.
$10,000 has undeniably diverted a ton of eyeballs to Gizmodo’s site, and the surge in web traffic probably has Gizmodo editors jumping for joy. But you have to wonder if Gizmodo, in the grand scheme of things, tarnished their “relationship” with Apple for a short term spike in pageviews.
Full article here.