Facebook has just announced a pilot program called Mobile Games Publishing, aimed at helping small to medium developers take their mobile products global. A blog post by Facebook software engineer Victor Medeiros, explained that this program is designed to help selected developers "who don’t yet have the upfront resources for a paid strategy," promote and market their products.
Through the program, Facebook will be responsible for utilizing its resources, targeting capabilities and reach (800 million monthly users and 250 million Facebook gamers) to help bring Facebook users discover games they might be interested in. According to the post, Facebook will be taking a cut of the revenue generated by the apps it's helping to promote.
We are invested in the success of these games, and in exchange for a revenue share, we will be collaborating deeply with developers in our program by helping them attract high-quality, long-term players for their games. We'll also be sharing analytics tools and the expertise we've gained from helping games grow on our platform for more than six years.
For consumers who are interested in some of the games selected for this program, here's a list of participants.
Developers who are interested in participating in the program, and taking advantage of Facebook's wide reach can apply for to program at Facebook's developer site. While this program is wholly targeted at developers (and increasing Facebook's revenue sources), regular Facebook users will be able to rely on the social media site to discover games they would otherwise not know about.
Source: Facebook Developers Blog