The end of an era as Micron’s Crucial exit signals a major shift toward AI memory
After nearly 30 years of supplying PC builders and everyday users, Crucial products will vanish from stores worldwide, with Micron pledging continued warranty support until February 2026.
By Ken Wong -
Micron Technology has confirmed it will exit the consumer memory and storage market by shutting down its Crucial-branded consumer business globally. The company will cease selling Crucial products through retailers, e-tailers, and distributors by the end of fiscal Q2 2026 (February). However, it will continue to ship existing stock until then and honour warranty and support for legacy Crucial hardware.
Micron says the move comes as it redirects focus and resources toward enterprise and AI-driven data-centre segments, including high-bandwidth memory (HBM) chips and other high-performance DRAM/SSD products. According to the company, surging demand from AI workloads has fueled the strategic shift.
Industry observers note that this isn’t simply a line-of-business cut; it reflects how memory manufacturers are reprioritising production lines. Conventional PC-oriented DRAM and SSDs are increasingly giving way to high-performance memory essential for AI, cloud, and server infrastructure.
For consumers, especially PC builders, gamers or small-business users, the announcement raises concerns about supply, price and long-term support for memory and storage products.
Micron says it intends to work closely with distributors, retailers and consumers through the transition, and to continue offering warranty service and support for Crucial products even after retail availability ends.
Although Crucial contributes only a small fraction of Micron’s overall business today, the decision marks the end of nearly 30 years of offering budget-friendly consumer storage and memory solutions, a move likely to reshape the consumer-grade PC hardware market.
For distributors and retailers, it underscores a broader realignment of inventory and supply-chain expectations as memory supply becomes more constrained and focused on enterprise orders.
We’ve reached out to both Micron Singapore and a local distributor to find out more about how support and its warranties will work locally, and will update this article when we receive more information.