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The global tablet market has finally grown by 1% after four consecutive quarters of year-on-year declines. Yay, tablets.
According to a Canalys Q1 2024 report, tablet makers saw a heartening 1% growth in tablets shipped worldwide (compared to Q1 2023). The market research firm attributes the change to several factors. New entrants have entered the tablet space, and mainstay brands have not let up on tablet innovation and investments.
Source: Canalys.
The report is even more optimistic about the future of tablets, citing the introduction of foldable designs and unassisted 3D viewing for content. It also cited the widespread adoption of 5G networks as a factor in injecting more tablet demand.
The shipment breakdown lists Apple as the top tablet vendor in Q1 2024 with 35.6% market share, followed by Samsung at 20.2%. The next 20.5% market share was split between other mainstay brands like Huawei, Lenovo, and Amazon, with the remaining 23.6% of the world getting new tablets from “others”, presumably popular brands like Xiaomi that aren’t mentioned by name (note: figures are rounded down, so it doesn’t add up to 100%).
Source: Canalys.
Of note is Huawei, which saw a 70.2% growth in market share due to home market demand. Samsung saw a modest 1.2% growth in tablets.
If you want to know about the hottest tablet choices in Singapore, check out our tablet news coverage and feature articles here. More exciting is that we are hours away (at the time of writing) from a major tablet release by Apple, which can only mean more new entrants to this space.
Source: Canalys (newsroom)
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