Using an ad-blocker on iOS 9 could save 50% off your data use

How much can you actually save on your data use by using ad-blockers on iOS 9? The New York Times went to find out, and the results may surprise - who are we kidding, it really won’t surprise you that much.

 

 

Apple introduced a content blocking extension for mobile Safari on iOS 9, which lets users install apps to prevent ads and trackers from loading while surfing the web.

A day after ad-blockers went on sale, they leapt to the top of Apple’s paid charts in the US, and even in Singapore. Not only can ad-blockers help secure a user’s privacy by blocking trackers, they can also make sites load faster and shave data use by preventing ads from loading.

But how much can you actually save on your data use by using an ad-blocker? The New York Times tested the top mobile home pages of the top 50 news sites in the US, including their own, and discovered that (emphasis ours), “ … more than half of all data came from ads and other content filtered by ad blockers.”

While we probably won’t be surfing the top 50 American news sites here in Singapore, the results make a compelling case for installing an ad-blocker on your iPhone, especially if you have a limited data plan or find yourself maxing out every month.

However, many websites, including ours, pay the bills using online advertising, so using an ad-blocker will definitely hit the bottom line of those making the content you’re reading.

See the full results of their tests on the New York Times, as well as discover more about why ad-blocking is good for you, and bad for us.

Our articles may contain affiliate links. If you buy through these links, we may earn a small commission.

Tags

Share this article