Unveiling of OnePlus 2 on 27 July will be the world's first product launch in VR

OnePlus has confirmed that its next flagship smartphone will be announced on 27 July in virtual reality (VR) which it claims to be a world's first. Find out how after the jump.

Image source: OnePlus Blog

Image source: OnePlus Blog

 

OnePlus loves to tease everyone about its product launches and this time, it will pull out all the stops to make its unveiling of the OnePlus 2 a memorable one.

According to OnePlus, the company will be unveiling the OnePlus 2 on 27th July in virtual reality (VR) which is a world's first. The rationale of doing a product launch in VR is to break down the barrier between the brand and consumers.

With VR, OnePlus claims that everyone can stand right next to its team and fans as the flagship phone is being unveiled. Besides looking around and checking out the new phone in a new way, OnePlus states that you can even find a few hidden Easter eggs. 

If you are interested to watch its launch, you have to get OnePlus' custom cardboard headsets. It has launched a webpage, OnePlus Cardboard, for you to take a closer look. More details will be revealed in the coming weeks on how to get the OnePlus Cardboard.

Source: OnePlus

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