Samsung crashes Apple's iPhone 6s launch with 4K video ad and free pillows

Enthusiastic Apple fans were not the only ones in the queue for the new iPhone 6s and 6s Plus yesterday; arch rival Samsung attempted to gatecrash the launch with free gifts and publishing a 4K video ad on YouTube.

According to the International Business Times, people from the marketing company Iris (which has Samsung as one of its clients) were issuing blankets, bottles and pillows to the Apple fans queueing for the new iPhones in London. The items also had the hashtag #NextIsNew. As these marketers were wearing blue jackets which resemble the blue tees worn by Apple staff, one man in the queue mistook them for Apple staff.

The International Business Times - “They were given to us by Apple,” a person in queue told International Business Times. A friend of his, however, was a little more savvy, quietly informing him: “No man, it was Samsung, I did a little research.”

Android Central also reported that Samsung's promoters were seen passing out leaflets to the people in the queue. They also had banners strapped to their backpacks with the wording, "THE ITCH TO SWITCH JUST GOT BIGGER". 

That's not all; Samsung published an ad later in the day on YouTube showcasing the 4K video recording capabilities of the Galaxy Note 5 and Galaxy S6 edge+. This can be seen as a direct assault on Apple as the new iPhones just came with support for 4K video recording. As PhoneArena noted, the video ad does not highlight the fact that 4K video recording on the Samsung phones is limited up to 5 minutes while the iPhone 6s and 6s Plus are limited only by the available storage space. 

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Sources: Samsung Mobile (YouTube), PhoneArena, Android Central and The International Business Times

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