"Prior phone problems" the top reason for Android users switching to iPhone
Consumer Intelligence Research Partners (CIRP) did a study to find out the reasons for Android users to switch to the iPhone.
With Android switchers to the iPhone hitting a five-year high in the U.S, Consumer Intelligence Research Partners (CIRP) decided to conduct a study to find out the reasons behind the switch.
According to CIRP, the top reason cited by 53% of the respondents is "prior phone problems". These issues include "their old phone did not serve them, because it was aging, needed reepair, or had some deficiency that affected their user experience".
26% of the respondents cited "new phone features" as the second most common reason for the switch. The features include "a better camera, enhanced accessory options, or a more intuitive user interface".
Surprisingly, the cost of the iPhone was the third most common reason (15%) for Android users to switch to the iPhone. These users said they spent "less on a new iPhone than they expected or than on a comparable Android smartphone."
iMessage and FaceTime, which are the "community connecting" features of iOS, convinced 6% of the respondents to switch from their Android phones.
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