Intel goes high fashion with MICA

Intel has revealed its high fashion smart bracelet targeted at trend-setting women. Designed by Opening Ceremony, powered by Intel, MICA is a fashion accessory with advanced communication capabilities. Read on to uncover details of the collaboration between the strange bedfellows.

Intel has unveiled MICA (My Intelligent Communication Accessory), a high fashion smart bracelet that is designed by Opening Ceremony, a US-based retail and design company founded in 2002. According to CNBC, MICA features 3G connectivity, and it’s able to operate independently without the need for a smartphone.

(Image source: Intel)

(Image source: Intel)

MICA has a 1.6-inch, curved sapphire glass touchscreen. It appears to operate like a feature phone as “some of its functions include alerts and notifications, like SMS messaging, calendar reminders, and messages sent directly to your bracelet.” Charging the device is done wirelessly or through a USB cable. In order to ramp up its fashion appeal, there are two version of MICA, with semi-precious stones and snakeskin available for both. According to Aysegul Ildeniz, Intel's vice president of Business Development and Strategy in the New Devices Group, the company’s driving technology behind MICA can also be implemented in similar bracelets that are equally fashionable at more economical price points.

(Source: CNBC, Intel)

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